Fresher Under Pressure Technology from Avure

We're the global leader in high-pressure technology, and we're making waves in the food industry. Our Fresher Under Pressure ® technology harnesses the power of high-pressure processing (HPP), using water pressure to make foods that are safer, last longer and taste better.

Click here to view Iowa Public Television’s Market to Market program on Avure HPP

Fresher Under Pressure systems destroy many food-borne pathogens, so foods are safer. Other organisms that cause foods to spoil can't take the pressure either, so many foods will stay fresher, longer. Because HPP doesn't expose foods to the potentially damaging effects of high temperatures, foods retain more of their fresh taste, texture, color and nutrients.

Please explore how we are redefining high quality foods. Every day, progressive companies are recognizing Fresher Under Pressure as their optimum long term, profitable, consumer-friendly solution. Freshness, taste, texture, nutrition, safety, convenience, shelf life, quality-it's all there for the benefit of processors, distributors, retailers and consumers.